Reaction Records is a new label set up by Ric Menck (Velvet Crush) and Geoff Merritt (Parasol owner) to introduce rare and obscure gems from pop's elusive past to an audience of melody-loving rock geeks who might be otherwise unfamiliar with all but the most obvious sixties groups. The first Reaction Records release is an album entitled "Rolled Gold" by the amazing sixties English pop group, The Action. Although equal in talent to their contemporaries, The Action somehow managed to slip under the commercial radar, even with music industry wizards like George Martin backing the band! What's certain is that "Rolled Gold" transcends time and space and exists on its own terms as a masterpiece of melodic, guitar-driven rock'n'roll. Now fully restored and re-mastered, "Rolled Gold" sounds more explosive than ever. And with artist like Velvet Crush, Matthew Sweet, Paul Weller, Robert Pollard, and Beachwood Sparks singing their praises, The Action seem destined to turn on a whole new generation of listeners. Standard Jewel Case/Box Lot-30