Catskills-based dream-poppers let loose on a tune from their forthcoming seventh album, Snowflake Midnight, out Sept. 30 via Yep Roc Records.

"We thought this record should sound like it was made by a different Mercury Rev," drummer/keyboardist Jeff Mercel said of the band's forthcoming album, Snowflake Midnight. "We began to look at the process. And then we dismantled it." And album track "Snowflake in a Hot World" only gives positive credence to their newfound methodology.

Though retaining the time-honored act's dream-pop sound, the tune has an unstructured feel and an even spacier studio glisten; intertwined vocals, floating keys, and all sorts of knob-twisting wizardry fuse into a pulsing, soothing tune that climaxes in a synth-driven clamor. "Light inside the dark / Lonely little spark / Too frozen to feel / So fleeting and so real," vocalist Jonathan Donahue chirps atop gliding backing vocals, bolstering the track's eerie qualities with his abstract lyrics.

"We embraced technology to a greater extent on this album than ever before," Mercel added. "We completely opened ourselves to the possibilities out there." And with "Snowflake in a Hot World," Mercury Rev's exploratory approach pays off.