Formed in San Francisco, CA, Karate High School create an unusual musical landscape that
stems from their love for DIY rock and classic video games. The band focus on transporting
the listener to a truck stop of a new dimension, a place where low-bit arcade systems collide
with semi-trucks carrying loud orchestra hits and punishing guitar riffs.
Displaying an intense Do-It-Yourself work ethic, Karate High School has already been on two
self-funded national tours, creating a buzz in the underground scene with their
unpredictable, manic live performances. With virtually no radio airplay or marketing
support, Karate High School has been able to amass over 20,000 friends on their Myspace
page and over 30,000 plays of the two available songs on PureVolume.
Arcade Rock is not just the name of their debut album, but perhaps the best way to
describe their musical approach. Combining traditional punk rock and post-hardcore
sensibilities with the distinctive mark of a band brought up on Atari and Nintendo, Karate High
School is indeed paving new ground. "We are all video game nerds, and that's a big influence
on our music," says keyboardist Ray Bautista. In addition to citing bands such as Refused,
Talking Heads, and Quicksand as influences, Karate High School draws inspiration from "old
school video games like Contra, Super Mario Brothers, Millipede, Tronand Paperboy."
Arcade Rock was produced and recorded by Paul McGuire, mastered by Alan Douches
(Fallout Boy /Brand New/The Chemical Brothers/Dillinger Escape Plan) and mixed by Drew
Mazurek (Linkin Park/Nothingface/Jawbox/HIM). The crisp production results in an
album full of infectious guitar hooks, a steady rhythm section and a one-two punch of
melodic and abrasive vocal styles, all highlighted by a unique keyboard element that truly
sets the band apart.
PRESS AND PUBLICITY
A full press campaign targeting rock, punk and alternative publications is underway.
Particular emphasis is initially being placed in online and regional publications.
CONSUMER ADVERTISING
Consumer advertising is planned in Alternative Press, Amp, Skratch, Skinnie, Smash, Alarm
and Wonka Vision.
RADIO PROMOTION
The full record will be serviced and worked at college radio and commercial radio alternative
specialty shows in March, with a plan to take Good News and Bad News to Alternative and
Active Rock in late Spring
TOURING
Karate High School has already toured the US twice and will undertake an aggressive touring
schedule to support Arcade Rock . Check the band website for a current list of dates. The
band will also be playing on the San Jose, CA date of the Taste of Chaos tour on March 28th.
ONLINE/INTERNET MARKETING
Karate High School have developed a large circle of fans via myspace.com and
purevolume.com. Digital assets (banner ads, ecards, customized viral player)
will be provided to the band's fans to help promote the release of the
album. Fanscape, an online music marketing specialist, are also
aggressively working the project beginning in February.
POP/MERCHANDISING MATERIALS
2-song CD samplers, 11" x 17" posters and logo stickers will all be availableWelcome to the Fantastic, Overly-Thorough Karate High School FAQ:
What is Karate High School?
Karate High School is a band. The members are:
Gabe Ausiello - guitar
Ray Bautista - keyboards
Dan Kingdon - bass
Danny Glaspy - drums
Paul McGuire - vocals, keyboards, additional guitars
Where is Karate High School from?
Karate High School is from the San Francisco Bay Area of California.
When did Karate High School form?
The most commonly seen live lineup came together in July 2004.
Karate High SChool CD was origninally released via Fontana/Universal. The band is gaing momentume from dates on Warped and Taste of Chaos tours and are going tobe out onthe road for months. This one has the ability to break open, as we await the switch over and fill the need to get product into the fiels around tour dates, and to get major chain exposure that it needs. Theya re touring and impressing the right people, and have a break oput radio song coming in October around the Victory Records highly exposed tour in October
They have a huge and active fan base online and have ben signed with Maverick and Dreamworks inthe past.With records in stores, theband will move them off the shelf.
stems from their love for DIY rock and classic video games. The band focus on transporting
the listener to a truck stop of a new dimension, a place where low-bit arcade systems collide
with semi-trucks carrying loud orchestra hits and punishing guitar riffs.
Displaying an intense Do-It-Yourself work ethic, Karate High School has already been on two
self-funded national tours, creating a buzz in the underground scene with their
unpredictable, manic live performances. With virtually no radio airplay or marketing
support, Karate High School has been able to amass over 20,000 friends on their Myspace
page and over 30,000 plays of the two available songs on PureVolume.
Arcade Rock is not just the name of their debut album, but perhaps the best way to
describe their musical approach. Combining traditional punk rock and post-hardcore
sensibilities with the distinctive mark of a band brought up on Atari and Nintendo, Karate High
School is indeed paving new ground. "We are all video game nerds, and that's a big influence
on our music," says keyboardist Ray Bautista. In addition to citing bands such as Refused,
Talking Heads, and Quicksand as influences, Karate High School draws inspiration from "old
school video games like Contra, Super Mario Brothers, Millipede, Tronand Paperboy."
Arcade Rock was produced and recorded by Paul McGuire, mastered by Alan Douches
(Fallout Boy /Brand New/The Chemical Brothers/Dillinger Escape Plan) and mixed by Drew
Mazurek (Linkin Park/Nothingface/Jawbox/HIM). The crisp production results in an
album full of infectious guitar hooks, a steady rhythm section and a one-two punch of
melodic and abrasive vocal styles, all highlighted by a unique keyboard element that truly
sets the band apart.
PRESS AND PUBLICITY
A full press campaign targeting rock, punk and alternative publications is underway.
Particular emphasis is initially being placed in online and regional publications.
CONSUMER ADVERTISING
Consumer advertising is planned in Alternative Press, Amp, Skratch, Skinnie, Smash, Alarm
and Wonka Vision.
RADIO PROMOTION
The full record will be serviced and worked at college radio and commercial radio alternative
specialty shows in March, with a plan to take Good News and Bad News to Alternative and
Active Rock in late Spring
TOURING
Karate High School has already toured the US twice and will undertake an aggressive touring
schedule to support Arcade Rock . Check the band website for a current list of dates. The
band will also be playing on the San Jose, CA date of the Taste of Chaos tour on March 28th.
ONLINE/INTERNET MARKETING
Karate High School have developed a large circle of fans via myspace.com and
purevolume.com. Digital assets (banner ads, ecards, customized viral player)
will be provided to the band's fans to help promote the release of the
album. Fanscape, an online music marketing specialist, are also
aggressively working the project beginning in February.
POP/MERCHANDISING MATERIALS
2-song CD samplers, 11" x 17" posters and logo stickers will all be availableWelcome to the Fantastic, Overly-Thorough Karate High School FAQ:
What is Karate High School?
Karate High School is a band. The members are:
Gabe Ausiello - guitar
Ray Bautista - keyboards
Dan Kingdon - bass
Danny Glaspy - drums
Paul McGuire - vocals, keyboards, additional guitars
Where is Karate High School from?
Karate High School is from the San Francisco Bay Area of California.
When did Karate High School form?
The most commonly seen live lineup came together in July 2004.
Karate High SChool CD was origninally released via Fontana/Universal. The band is gaing momentume from dates on Warped and Taste of Chaos tours and are going tobe out onthe road for months. This one has the ability to break open, as we await the switch over and fill the need to get product into the fiels around tour dates, and to get major chain exposure that it needs. Theya re touring and impressing the right people, and have a break oput radio song coming in October around the Victory Records highly exposed tour in October
They have a huge and active fan base online and have ben signed with Maverick and Dreamworks inthe past.With records in stores, theband will move them off the shelf.
